Your Online Presence Pt. 2

In our last entry, we spoke about SEO and the importance of your online presence. Today, we are going to delve more into what “online presence” is and how you can better promote your business online.

To start with, today’s consumer no longer relies on the newspaper or magazines for researching a business.  The internet has changed the way we live, shop and do business. Most consumers will look to the convenience, reliability and variety of information that the internet has to offer as opposed to word of mouth or the yellow pages when researching a company.  

With that in mind, I want you to think about your website. What does your website look like? Is it easy for your customer to navigate your site or is everything in a clutter? Ideally, you want your website to be simply set up but with eye catching graphics and an inviting color scheme to attract your customer in. Think of the logo for McDonald’s, it’s only two colors and a simple design, yet it’s eye-catching and inviting; this is what your website should be like.

Furthermore, your website should be a plethora of information to your customer. Let your website be your online “storefront” so to speak. When a customer visits your website, they should be able to not only get a feel for your business, but they should be able to know what your company does, what products and services it provides, pricing and location.

The appearance of your website will convey a level of professionalism to your customer. Even if you are a highly professional business that runs efficiently and has a stellar reputation, if you have a lackluster website with spelling errors, lack of information, incorrect links and so on, your online presence is reflecting a less than professional appearance.

For those of you who do not have a current website or who are looking to overhaul the appearance of your existing website, QuikStor is proud to offer our own custom website design services. Visit our website at http://www.quikstor.com/software/quikstor-ecommerce-solutions.php for more information.